INIFD Jaipur (Kamal Poddar institutes) had organized Orientation Week for the new comers, which has started from 26 August to 31st August 2010. The student whole heartly welcomes the newcomers.

Ms. Aditi Dutta took the communication skill class of the new students in the second day of orientation programme. She took a interactive session for the students about the branding. Big Brand names are a big part of retail sector now days. How these brand works? Was the core issue of the Session? Students took lots of interest and get involved by asking questions and stating examples.

Elements of design were also discussed. Like the color concept etc. According to Aditi Brands prepare their stocks according to their customers every big name is having its own specific clientele for which it creates the products. Market creates the brands. Customer satisfaction is the biggest concern in the retail sector.

Every fashion brand whether it a produces accessories, clothes or shoes work a lot on their marketing strategy, Advertisement is what we called branding is very important to keep the consumers aware of the brand and its products, it new launches. Nowadays market is full of brands it’s a time of through cut competition. Therefore with customer satisfaction branding image of the company is also a big area of concern.

On 28th August 2010 Mr. Pallab Bose will be interacting with the students and will be teaching them Soft Skills and its importance in the corporate world. For last 20 years he is working on communication skills and is a trainer in Marketing, Promotion and brand image consultant, feature writer and Business and Soft Skill Motivation Trainer.

The other trainers who will become the part of this Orientation Programme are Ms. Bharti Sinha (Grooming & Communication Skill Trainer) and Mr. Satyajit Saha (Computer Skill Trainer).